- #TYPES OF FEATURED SNIPPETS HOW TO#
- #TYPES OF FEATURED SNIPPETS FULL#
- #TYPES OF FEATURED SNIPPETS PROFESSIONAL#
In other words, you have to look for SERPs that already have featured snippets.
#TYPES OF FEATURED SNIPPETS HOW TO#
How to Find SERPs With a Featured Snippet?īefore you start optimising your content, you need to find featured snippets opportunities. If the information you seek doesn’t need to be presented in a particular order, Google will display the featured snippet with an unordered list.
The Tableįor Table featured snippets, Google pulls data from a page and displays it as a table to provide more organised information.Ī featured snippet can present a list of items in a particular order – either in the form of steps or ranking. What’s the ideal word count? According to SEMrush, the definition should be between 40-60 words (approximately 250 characters). The Definition Boxĭefinition or paragraph featured snippets are designed to provide users with a direct and concise answer to their query. Featured snippets can be into four categories – definitions, tables, as well as ordered and unordered lists. Types of Featured Snippetsīefore you optimise your content for featured snippets, you first need to understand their types. Notice how Google also highlights key parts of the answer in bold. All it takes is a short mention in the featured snippet.
#TYPES OF FEATURED SNIPPETS FULL#
In this case, you don’t need to read a full article to learn this information. For example, suppose you want to see how rich Elon Musk is (spoiler alert, filthy rich). This usually occurs when a user’s query is simple and doesn’t involve an in-depth answer. That’s because they increase the number of so-called ‘no-click searches’ – a situation where Google users don’t click any of the search results. No-Click SearchesĪlthough featured snippets can improve your organic CTR, they can also do something entirely opposite. According to Ahrefs, most featured snippets derive from pages ranking in the top 10, with the majority of them coming from the top 5 spots. However, keep in mind that your page still needs to rank relatively high. By ‘winning’ a featured snippet, you move your page to the very top of the search results page and trigger more clicks, provided the content in the featured snippet doesn’t fully cover the topic (our tattoo example, for instance).
Suppose you rank in the 5th SERP position. Moreover, they can get you more clicks without higher Google rankings! Let’s deal with the more positive aspect of featured snippets’ effect on SEO – mainly that they can provide you with an opportunity to get more clicks from the organic search results. One is positive, whereas the other can be seen as negative. Why Are Featured Snippets Important for SEO?įeatured snippets can impact SEO in a couple of ways. How? We’ll discuss that in a brief moment. What’s important to know is that featured snippets do impact SEO. Well, there’s no straightforward answer to this question. After all, your goal is to convince people to visit your website rather than let them get the answer they seek without providing you with that precious click. Now, you may ask whether that’s a good thing from an SEO perspective. That way, you can get the basic information regarding your search query immediately, rather than going through numerous pages that cover this topic.
Google will then provide you with the relevant answer in the form of a featured snippet seen above. Your Google search query for that would likely be ‘how to prepare for a tattoo’. To do that, Google pulls out the content snippet from the web page with relevant information and ‘inserts’ it inside of a featured snippet.įor instance, suppose you want to prepare yourself for your first tattoo. Their goal is to quickly provide users with answers to their search queries. What Are Featured Snippets?įeatured snippets are pieces of information Google displays at the very top of search results and are often referred to as ‘position zero’ by SEOs. In this guide, we’ll show you how to optimise content that will grant you the #0 SERP spot. Without AS MUCH pain and struggle? The solution here is optimising your content for featured snippets. Well, what if there’s a way to get more clicks without going through all the pain and struggle of getting your page rank as high as possible? Let us rephrase that. Sometimes, even that isn’t enough to get the number of clicks you want from organic search. Improving Google rankings takes time, effort, and patience.
#TYPES OF FEATURED SNIPPETS PROFESSIONAL#
Every SEO professional wants that sweet #1 spot on the search engine results page (SERP).
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